Agent Provocateur's new model army marches on Selfridges to launch new lingerie line

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Dressed in little more than their underwear a host of models descended on London's Oxford Street today to launch the new Agent Provocateur bra.

Clad in thigh-high boots, zip-up pants, braces and bra, topped off with aviator sunglasses and caps, the army of lingerie models marched on Selfridges department store, stopping the traffic along the way.

Ready for action: Lingerie-clad models descend on London's Oxford Street today to promote Agent Provocateur's new range

Despite it being the crack of dawn the troop of flag-wielding females caused quite a stir as they paraded along the capital's main shopping street as bus drivers and black cabbies looked on in surprise.

If it had been any later, who knows what sort of mayhem could have ensued.

Described as the AP Super Army the collection of models were in town to promote Agent Provocateur's New World Order campaign and Nikita range of underwear including the £75 push-up bra.

Traffic-stopping: A bus driver looks on as the AP Love Force models enter the Selfridges department store

The promotion coincides with the release of the underwear label's new advertising posters which feature 13 different super hero style characters dressed in the company's trademark raunchy styles.

It may take more than a suspender belt and basque to conquer the world but Agent Provocateur seems to be bucking the recession after it announced an annual eight per cent boost in sales back in March.

And with these new designs who's to say world domination isn't within the lingerie brand's grasp, at least not amongst the underwear industry anyway.

Window shopping: Agent Provocateur showcases the New World Order collection in Selfridges window display